Jefferson Parish is home to many big developments such as the TPC (Tournament Players Club) Louisiana Golf Course, NOLA Motorsports, Churchill Farms Technology and Business Park, Patrick F. Taylor Science & Technology Academy and the future Delgado Community College River City Campus. These existing developments captured the attention of Southern Lifestyle Development. The company is taking a serious look at the vacant 9,000-acre Fairfield area located between and south of Avondale and Westwego. According to Parish President John Young, the project would overtake East Baton Rouge population numbers making it the most populated parish in the state of Louisiana.
The development firm has experience with large, mixed-use developments. Village of River Ranch in Lafayette is one of Southern Lifestyle’s previous projects. The vision of the West Jefferson project is new commercial and residential construction that has the potential to house 30,000 people. This would be six times larger than River Ranch.
Prescott Bailey, Southern Lifestyle Development’s local area President, says, “We’re looking at it as an opportunity to essentially create a small city that would have different products for everyone: all types of commercial, all types of multi-family, as well as single-family.” The project will include large green spaces which will minimize some of the development’s density.
“We find a lot of people leaving and going across the lake for a different kind of lifestyle,” Young said. “But we can give them that kind of lifestyle in Jefferson.” Young believes the project will transform the West Bank making it a great place for potential home buyers to purchase new construction housing. The project will not only give new home buyers a new attractive area but will also give them easier access to New Orleans by way of the Huey P. Long Bridge expansion.