Gretna Explores Partnership with Viking Cruises to Boost Riverboat Tourism
Gretna officials are in early discussions with Viking Cruises about docking a riverboat in the West Bank municipality, potentially revitalizing the idea of riverboat cruises departing from Jefferson Parish after years of unsuccessful attempts.
Mayor Belinda Constant recently presented a letter of interest from Viking Cruises to the Parish Council, highlighting the potential partnership as part of a broader effort to garner support for a $10.3 million brewpub project in downtown Gretna. “We believe that Gretna’s unique charm and history align perfectly with what our guests seek,” wrote Cody Sellers, senior director of charter operations for Viking Mississippi.
The proposed docking site is the state-owned Gretna ferry terminal at the end of Huey P. Long Avenue. Mayor Constant indicated that her administration is actively working with the Louisiana Department of Transportation and Development to explore this option.
A Strategic Location for Riverboat Docks
Joseph F. Toomy, former board chair of the Port of New Orleans, noted that site selection consultants identified Gretna as a prime location for additional riverboat docks, second only to Mardi Gras World. “There’s enough cruises coming on board that we need locations outside of New Orleans,” Toomy told the Jefferson Parish Council.
Currently, the Port of New Orleans hosts six riverboat vessels operated by Viking Cruises and American Cruise Lines. In 2023, these vessels accounted for 117 sailings and 39,093 passengers, according to Kimberly Curth, press secretary for Port NOLA. With the inclusion of Caribbean cruises, Port NOLA is on track to welcome a record-breaking 1.3 million cruise passengers in 2024, up from 1.2 million in 2023.
Brewpub Development as a Catalyst
The proposed brewpub and accompanying parking garage in downtown Gretna are seen as key attractions to draw riverboat cruises to the area. Viking Mississippi’s Sellers described the brewpub as an “exciting” addition in his letter, underscoring its potential to enhance Gretna’s appeal as a docking destination.
The brewpub has sparked debate among Parish Council members in recent weeks, but proponents argue it could play a pivotal role in boosting tourism and economic development.
A Vision for Revitalized Ferry Service
Mayor Constant expressed hope that fees collected from riverboat docking could help revive ferry service between Gretna and New Orleans, which ceased in 2013. This would provide an additional transportation option and further integrate Gretna into the region’s tourism network.
Reviving a Legacy
Gretna briefly served as a riverboat departure point in 2016, when the French America Line’s 150-passenger vessel, Louisiane, operated from the city before shutting down. The potential partnership with Viking Cruises could mark a significant step forward in reestablishing Gretna as a destination for riverboat tourism.
While Viking Cruises has not yet commented on the discussions, Gretna’s leaders remain optimistic about the opportunities this partnership could bring, from economic growth to a renewed connection with the river’s storied past.