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Ideal Market, the New Orleans-based grocery chain known for its focus on Hispanic food brands, is continuing its local expansion with a new store planned for the corner of South Carrollton Avenue and Earhart Boulevard. The new location will occupy the site of a former Save-A-Lot grocery store, which Ideal Market’s owner, Mike Kaki, purchased earlier this summer. City records also show that Kaki acquired a vacant lot behind the site from the Archdiocese of New Orleans in a separate deal. Together, the transactions totaled nearly $3.2 million.
The new store will mark the tenth location for Ideal Market, which currently operates stores throughout New Orleans and nearby cities, including Metairie, Kenner, Gretna, Gonzales, and Baton Rouge. The South Carrollton Avenue location will join another New Orleans store on South Broad Street. Additionally, Ideal Market is exploring a potential new store in Avondale as part of its growing footprint across southern Louisiana.
“We’re doing incredible business on South Broad Street and feel like there is plenty of demand for another location,” said Benito Castro, Ideal Market’s Marketing Director. The new store will provide a full-service supermarket experience, with an estimated size of around 20,000 square feet, though Castro noted that construction is still in the early planning stages. The store is expected to open sometime next year.
Ideal Market opened its first location in New Orleans in 2000, initially catering to the city’s growing Hispanic population. Over the years, it has expanded its offerings to include a broader range of merchandise while maintaining its specialty in Hispanic foods. The chain’s expansion reflects the increasing demand for diverse food options in the region.
The new store will be situated at a busy intersection between the Broadmoor and Hollygrove neighborhoods, providing a fresh grocery option in an area that has few comparable offerings. While a DG Mart, a discount store specializing in fresh produce and a limited selection of meats, is located just two blocks away, Castro emphasized that Ideal Market targets a different customer base.
“We draw a wide variety of customers from all over,” Castro said. “We don’t compete with the discount stores per se.”
The new South Carrollton location is expected to be a boon for the surrounding neighborhood, which has limited grocery store options. The additional lot Kaki purchased from the Archdiocese could potentially be used for expanded parking or another project, though Castro said it was too early to provide specific details on its future use.
Adjacent to the site, a former Catholic Bookstore building was recently purchased by a Baton Rouge dentist, who is renovating the space to open a new office. This development adds to the neighborhood’s ongoing transformation, with new businesses revitalizing a once-quiet corridor.
As Ideal Market continues to expand, the chain remains committed to serving its diverse clientele and bringing accessible, high-quality grocery options to underserved areas. The new store on South Carrollton Avenue will likely play a key role in strengthening the chain’s presence in New Orleans while offering a much-needed resource for local residents.
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